When GioRusso Production was born, the idea was simple yet powerful: to use new, immediate, digitally native visual languages to tell stories that spoke to young people and to the world of brands.
In just a few years, that artisanal talent turned into a production company sought after by corporations, universities, and professionals. But growing too quickly can also become a limit: the team was no longer enough, the time spent training new talents seemed to dissipate, and the opportunity to scale remained blocked.
From this realization came a shared journey with Innovamey: rethinking expansion not only as an increase in production, but as a new business model, built on training, community, and sustainability.
Transform the growth of a creative agency into a scalable ecosystem.
Turn training from a cost into a competitive asset.
Create a learning language that is young, innovative, and aligned with the style of creators.
Integrate production (GioRusso Production) and training (Live Content Creator Academy) into a single platform, evolving into the Live Content Creator Hub.
We connect ESG to strategy, business models, and innovation — not just reporting.
We start from people, culture, and values already present in the company, turning them into strategic assets.
In just a few weeks, companies have a strategy, a roadmap, and a governance model ready to activate.
WayS combines data-driven tools (maturity assessments, benchmarks, analytics) with qualitative listening (employee pulse, leadership outlook, stakeholder interviews).
A Hub that becomes a network of creators, alumni, and partners.
The website and platform were not just a “container.” They became the experience itself. Here, innovation meant designing a digital environment that is at once a school, a community, and a marketplace of creativity.
that brought together communities, clients, and partners
engaged, fostering participation, wellbeing, and a shared sense of purpose.
activated, opening opportunities for young talent to connect with the future of work.
amplified, giving voice to changemakers who inspire transformation.
“We didn’t just get a plan, but an ecosystem. Innovamey helped us create a new business within our business. Every piece found its place: the strategy, the brand, the platform. Now we have a Hub that unites production and academy, and that can scale.”
Founder & CEO, Live Content Creator Hub
[02]
We built a new business end-to-end, from brand to website, from platform to go-to-market.
[03]
Not just technical courses, but a new language that makes young people protagonists and embraces sustainability as a creative mindset.
From production house to integrated Hub: production + training + community.
A digital Academy with 120+ modules and features co-designed with creators.
A new strong, recognizable identity in the creators’ market.
Positioned as the first Live Content Creator Hub in Italy.
The Live Content Creator Hub shows that sustainable innovation means uniting growth and impact.
It drives growth by transforming an internal activity—training—into a scalable business.
It creates impact by opening opportunities for young talents, valuing native digital languages, and strengthening a community that generates value beyond business.
This is sustainable innovation: not invention for its own sake, but the design of solutions that endure—bringing economic advantage while addressing real needs of people and communities.
Here, a partner like Innovamey is essential: combining sustainability, innovation, and the Startup Studio method. Not only to launch new ventures from scratch, but also to support those ready to grow and expand. Because true innovation means just this: taking a step forward that becomes a shared legacy.
