Behind every moto-taxi there is not just a job, but a possible future for entire families and communities.
What may seem like a simple ride is, in fact, a gateway to dignity, independence, and growth.
With Yobé, we built a model that doesn’t just innovate the last-mile mobility sector — it transforms it.
By combining technology, training, and inclusion, we empower the people who drive it: offering more safety, more opportunities, and more future.
A local solution that becomes a global lesson in how innovation can truly serve people.
In Senegal, the mobility and delivery market is dominated by 270,000 independent moto-taxis. An invisible workforce, trapped in informality:
Yobé was born with a vision: to organize, protect and give dignity to those who work on two wheels, transforming a fragile sector into a sustainable ecosystem.
For Yobé, the real difference was having one 360° partner. Launching in a complex context meant tackling countless challenges — from market validation to product design. Through the Startup Studio, Innovamey brought all its expertise together to turn the idea into a concrete, scalable reality.
In-depth market analysis, detailed business model and financial plan.
A visual identity and a name that sparked enthusiasm and changed investors’ perception. “After the branding, investors started looking at us differently,” the team recalls.
A pitch deck capable of positioning Yobé strongly also on an international scale.
More than 120 designed features, flows, wireframes and an interactive prototype.
Tools ready to attract partners and capital, opening new growth paths.
It shows that a 360° Startup Studio reduces complexity, accelerates timelines and increases startup credibility.
It integrates business, brand and product into one coherent flow.
Branding was a real game changer: it opened doors with investors and partners that previously seemed far away.
It proves that even in difficult contexts, with the right method, it is possible to build a scalable, sustainable and attractive model.
“When we started, we had the vision but not the path. With Innovamey we found a partner who could do everything: business, design, technology, brand. This allowed us not to waste energy and to quickly reach a credible project. Startup Studio was a real accelerator for us.”
Raphaël Bassama – Founder
Yobé is not just an app: it is part of an innovative ecosystem supported by the government, redefining the future of work and mobility in West Africa. An ecosystem that organizes, protects and empowers. An innovation created by people and for people. A model that generates value for both the market and society.
60 students engaged in an immersive journey through data, cases, and co-design.
Creation of innovative concepts for sustainable luxury at 2030 and 2050 horizons.
Positioning of Innovamey as an academic partner and thought leader on sustainable luxury.
In the 2025–26 academic year, Aram Mbow will serve as guest lecturer at Glion, a sign of a journey that continues to grow.
Launching a startup is difficult everywhere, even more so in Africa: fragmented expertise, scarce resources, difficulty in accessing capital, complex regulatory context.
Many founders end up having a thousand different providers: one for the business plan, one for the brand, one for technology. Innovamey, with the Startup Studio, integrates everything under one roof.
One single partner to:
For Yobé, integration was the key: less dispersion, more speed, more credibility. Together, we proved what a Startup Studio really means — end-to-end co-creation, from idea to market. Not just launching an idea, but building a company that inspires, scales, and changes systems — showing that sustainability is not a slogan, but a method.
