Gruppo Sella Inclusion, Today. An Academy Path to Give Meaning, Visibility, and Impact to D&I.

From values to culture: turning inclusion into daily practice

Gruppo Sella has long been committed to diversity and inclusion as part of its corporate DNA

But translating those values into everyday culture — shared, lived, and measurable — required a new kind of approach. The goal was not only to promote awareness, but to make inclusion a strategic driver for innovation and competitiveness.

That’s where the collaboration with Innovamey began: a journey to transform the company’s D&I vision into an engaging learning experience for everyone. Through education, storytelling, and cross-sector collaboration, inclusion evolved from a principle into a concrete practice — a shared language connecting people, business, and culture.

The challenge SellaLab faced

Gruppo Sella had already defined a strong Diversity & Inclusion strategy, centered on three priorities: closing the gender gap, valuing age diversity, and fostering cultural inclusion.

The next step was to move beyond strategy documents and create real engagement — reaching every employee in a way that felt personal, relevant, and inspiring.

Traditional awareness campaigns were not enough. The company needed a structured, participatory journey capable of turning inclusion into lived experience, not just policy.

The true challenge was to give inclusion depth and continuity — positioning it not only as an ethical imperative, but as a lever for innovation, culture, and long-term competitiveness.

Turning inclusion into culture with Innovamey

A company-wide program within Lynfa (the internal learning platform), designed for all employees. The path explored the multiple dimensions of D&I: definitions, global trends, KPIs, but also the deeper and more human meanings of belonging and inclusion.

We supported Sella in narrating its own journey by amplifying employee voices, transforming personal experiences into authentic testimonies that gave legitimacy and visibility to the change process.

The external voice of Aram Mbow brought validation, empathy, and expertise at the intersection of sustainability and innovation, bridging internal culture with business opportunities. 
The contribution of Yottaworld, an SME client of Innovamey brought by us, showcased how even smaller organizations can activate meaningful inclusion pathways, proving the scalability and relevance of the model.

“Inclusion means transforming culture step by step, radiating from strategies to everyday practices. With this journey, our people found new ways to recognize themselves and to narrate their role in change.”

Maria Di Moriondo, Head of DEI – Gruppo Sella

Why This is an Emblematic Innovamey Case

Strategic outcomes​

Employees

Hundreds of employees engaged through Linfa in a reflective and accessible learning path.

Incusion

Inclusion reframed as a lever for competitiveness, not only as an ethical commitment.

Perspetives

Employee stories placed side by side with leadership perspectives, creating a shared culture.

Positioning

Stronger positioning of Gruppo Sella as a credible, courageous player linking inclusion with business innovation.

How an academy turns inclusion into everyday culture

The Gruppo Sella journey shows how an internal Academy can evolve into a true engine of cultural and business transformation. Through structured learning, storytelling, and collaboration, inclusion becomes more than a corporate policy — it turns into a shared daily practice that connects people, inspires leadership, and opens dialogue with external communities. It’s the proof that culture, when nurtured, can drive both human and organizational growth.

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