Renco Group, one of Italy’s leading players in energy and construction, has in recent years made a clear commitment to the energy transition and sustainability.
Their initiatives span across environmental responsibility, social impact with a strong focus on people and the communities they engage with, as well as long-term economic sustainability. Recognizing the need to communicate these efforts more effectively to both internal and external audiences, Renco turned to Innovamey. Having already experienced the value of Innovamey’s expertise in sustainability, strategy, and communications through a successful rebranding project for one of their business units, Renco chose to extend the collaboration to strengthen and amplify their sustainability narrative.
To strengthen how Renco communicates its commitment to sustainability, Innovamey designed a strategy focused on brand positioning, competitiveness, engagement, and measurable impact. This approach unified Renco’s identity across divisions and made its sustainability vision clear to both internal and external audiences.
International growth required a cohesive brand presence. Innovamey helped unify Renco’s fragmented image, creating a single strong voice built around the concept of “Sostenibile,” giving the brand more strength and credibility in every market.
Renco’s rapid growth lacked a clear differentiator. By placing environmental and social sustainability at the core, Innovamey positioned Renco to lead in the energy transition and launch new, future-ready business lines.
Disconnected divisions limited collaboration. The new strategy fostered engagement and inclusion through transparent communication and shared successes, creating stronger unity and company culture.
Sustainability became part of Renco’s DNA, shifting focus to “give back” through measurable projects that delivered value to local territories—strengthening reputation and building lasting relationships with communities and partners.
Defined the overarching communication strategy, ensuring consistency across all internal and external channels.
Designed and managed the internal newsletter to strengthen employee engagement and alignment with company initiatives.
Launched and managed official social media channels, building visibility and engagement through targeted content.
Managed the website and digital editorial platform to showcase stories, insights, and corporate culture, enhancing the brand’s narrative.
Created a structured program empowering employees to become active brand ambassadors and content contributors.
Produced storytelling and corporate videos to highlight key initiatives, people, and milestones.
Conceptualized and coordinated internal and external events to foster connection, visibility, and community engagement.
people reached overall
growth on LinkedIn
growth on Instagram
newsletters published
videos produced rates
brand ambassadors activated
The initiative demonstrates how aligning transparent communication with sustainability goals can do far more than inform — it can inspire.
By connecting people to a shared purpose, it transformed internal dialogue into a driver of belonging, clarity, and motivation.
Across channels and teams, every message became an opportunity to strengthen culture, celebrate impact, and translate strategy into daily action. The result is a more connected, informed, and motivated workforce — a model for organizations seeking to elevate both their internal communications and their overall performance through authenticity and purpose.
